My customers are loyal, probably because I care about the people I work with.
I answer my phone. What I can’t prevent, I solve quickly. Plus I sometimes bring snacks.
My lemonade stand.
In 2015 I took the leap and started working for myself. Really, I leased my first car, filled my glovebox with receipts and coasters, borrowed a bar fridge from a friend (my family wanted room to fit actual food in our fridge), found clients who'd let me sell their things to people, and went looking for buyers who love great local products.
It all happens pretty quickly. Being an Entrepreneur is awesome. I get to work with some great people. People like you that own or work in local businesses, and want to support local makers.
When you buy from me, I answer my phone, show up, and help to make good things happen for you.
Premium craft drink sales management.
It's my job to make a client’s life easier. To understand their vision. To help grow sales. To educate customers, and make long term plans. But I can’t tell you that, I can only show you. By doing the work, showing up, and helping to make good things happen for other people.
I kept a small premium craft portfolio in commitment to all stakeholders. I built profitable partnerships. With years of experience across selling channels, I thrive on long term, high service partnerships.
I've managed $1.1 million in annual sales for a premium local brand, in territories from Vancouver Island to Ontario.
The retailers and hospitality partners I’ve work with enjoy working with me. They trust me to bring them quality products, and help them sell through. No one likes to dust product. That's not a sales partnership. That's a transaction. It's not profitable for anyone in the chain.
I launched my business in 2015 with a focus in Victoria & the Gulf Islands and quickly expanded to full coverage across BC. I created relationships with over 200 retailers, both private and government stores. I added over 150 new accounts for clients, and I often sold out of seasonal new releases on launch day.
In 2016 I tripled sales over 2015, growing my agency by 200.22%. In 2017, I closed up to shop and hit the road.
Writing about food, drink, and travel.
The first encounter I had with food writing was a restaurant review in my local paper when I was 16. It criticized the Mexican restaurant I worked at for having Caesar salad on the menu. Since this classic was first served in Tijuana, I learned the importance of doing research before you put your name on something.
Since then my love of place has led to adventures from Vancouver to Paris and beyond. I once took a taxi from LAX to a coffee roaster in Venice Beach for a cappuccino and a chocolate bar on a two hour layover. A home cook and baker, my love of bundt pans and stout cakes is balanced with a bicycle.
I support values-led businesses, plant-based diets, and advocate for small food producers.