Are you values-led, but looking to clarify what that means in your business? Do you need to get focused on building your grand vision?
Mission-driven, but without a clear and actionable mission?
Values-led but haven’t narrowed down your core values to share with your team, your customers, and in your points of communication?
Are you or your sales people struggling with how to present your products or services in a way that your customers connect with and doesn’t feel boring or forced?
Do your sales efforts need organizing, planning, and forward thinking action steps? Hint: yeah.
If you’re all “Oh this sounds like too much work.. who has the time..”, please close at least five open browser tabs with google searches for “Grow my sales”, “Get more customers” and “Wholesale sales” and email me. Do it quickly and quietly and don’t look at your camera, it’s fine, I can’t see you. But I see you. You’re working hard and rocking your business growth and your ready for some help. That’s awesome. You’re awesome. And, wait for it.. Sales is awesome too. Seriously. I’m not kidding.
So by now if you’re still reading, you and I, we have something in common. Our enjoyment of the long stories. We’ll probably get along just fine.
Are you wondering what writing and selling have to do with each other? It’s
My customers are loyal, probably because I care about the people I work with.
I answer my phone. What I can’t prevent, I solve quickly. Plus I sometimes bring snacks.
After a nice long travel (cycling in Europe, hiking in Southwest US, sailing in BC) + life sabbatical I’m diving back in to work with clients and on my own projects. Sales and Writing are my two core focuses. With 17 years of sales experience selling all kinds of things, most often local and/or fair trade, organic food and coffee, I can’t help but see opportunities everywhere.
This year my own projects include re-launching my own brand and website (my community knows me for writing about travel, food, and craft drinks), building online resources for Entrepreneurs and Sales Professionals, Landlord duties, and becoming an Airbnb host with my partner in our home in Victoria.
My client projects focus on values-led companies who need help crafting their sales programs, and telling their story. If you need help writing your mission, vision, values and brand story to set the tone and empower your sales people, I have space for a few more clients this year. With a clear story and understanding of who your best customers are and how to sell to them, your sales team (or yourself!) will find it easier to connect and grow with your customers.
Welcome to my lemonade stand.
In 2015 I took the leap and started working for myself. Really, I leased my first car, filled my glovebox with receipts, borrowed a bar fridge from a friend (my family wanted room to fit actual food in our fridge), found clients who'd let me sell their BC wine, and went looking for buyers who love great local products.
It all happens pretty quickly. Being an Entrepreneur is awesome. I get to work with some great people. People like you that own or work in local businesses, and want to support local makers and mission-driven companies.
When you buy from me, I answer my phone, show up, and help to make good things happen for you.
Sales development + team inspiration.
It's my job to make a client’s life easier. To understand their vision. To help grow sales. To educate customers, and make long term plans. But I can’t tell you that, I can only show you. By doing the work, showing up, and helping to make good things happen for other people.
I keep a small client list in commitment to all stakeholders. I build profitable partnerships. With years of experience across selling channels, I thrive on long term, high service partnerships.
I've managed up to $2 million in annual sales, from Tofino to Halifax, and Florida to California.
The retailers and partners I’ve worked with enjoy working with me. They trust me to bring them quality products, and help them sell through. No one likes to dust product. That's not a sales partnership. That's a transaction. It's not profitable for anyone.
In 2015 launched a craft drink sales agency with a focus in Victoria & the Gulf Islands and quickly expanded to full coverage across BC. I created relationships with over 200 retailers, both private and government stores. I added over 150 new accounts for clients, and I often sold out of new releases on launch day.
In 2016 I tripled sales over 2015, growing my agency by 200.22%. In 2017, I closed up to shop and hit the road for a planned travel sabbatical with my partner.
Writing about food, drink, and travel.
The first encounter I had with food writing was a restaurant review in my local paper when I was 16. It criticized the Mexican restaurant I worked at for having Caesar salad on the menu. Since this classic was first served in Tijuana, I learned the importance of doing research before you put your name on something.
Since then my love of place has led to adventures from Vancouver to Paris and beyond. I once took a taxi from LAX to a coffee roaster in Venice Beach for a cappuccino and a chocolate bar on a two hour layover. A home cook and baker, my love of bundt pans and stout cakes is balanced with a bicycle.
I support values-led businesses, plant-based diets, and advocate for small food producers.