A powerful message coming out of the Alberta fires is a sense of how strong community bonds can be.

Remote, small town life is showing its best colours. Across the province, and across the country, social media feeds have exploded with #ymmfire posts connecting people who need, and want to help. People are driving into evacuation zones to bring food, water and fuel to those in need. The thing that took my breath away was the opening of both sides of the highway to run in only one direction, out.

As a small business owner, one of my first thoughts was how to rally my network of customers to help. Together we can honour the community and compassion behind the story of the devastation for families that have lost their homes, and some even loved ones.

#cheersFortMac is a campaign to raise money through the sales of craft drinks here in BC.




In partnership with my clients, (I sell craft drinks to retailers and restaurants) we are donating a portion of products sold to the Canadian Red Cross this May. The Federal government has pledged to match all donations in May made to the Red Cross, so this feels like the best place to collectively send our money.

Members of my own family have long been devoted to their emergency services careers, and I’ve learned so much from their compassion and service, this feels like a small way to honour their colleagues in Alberta.

We are small, but together, with liquor retailers and restaurants across BC, we can help make a bigger impact.


We invite others in our industry to join the campaign and use #cheersFortMac to raise money and a glass to our fellow Canadians who will need encouragement and support long into the future. When the fires fade from news headlines, and the real work begins to rebuild all that’s been lost, we raise our glasses to them.

This is our way of honouring that. Thanks to all who are supporting this campaign, especially to the owners of the great companies I get to work with. Jason & Leigh Stratton of Bridge Brewing, Doug & Dawn Lennie of Legend Distilling, Bradley Cooper & Audralee Daum of Black Cloud Pinot Noir, and Tyler Harlton of TH Wines.

Join us on Twitter using #cheersFortMac.

Together with buyers and fans across BC we'll donate:

//Legend Distilling

Legend Distilling will donate $1 from each bottle of Shadow in the Lake Vodka, and Doctor's Orders Gin sold across BC at restaurants, retailers, and in their tasting room. I take care of Vancouver, Coast & Mountains, Cariboo Chilcotin Coast, and Northern BC customers. Order from your local rep in the Thompson Okanagan, Kootenays and on Vancouver Island.

//Bridge Brewing Co.

Bridge Brewing will donate $1 from each bottle of Bourbon Blood Orange, All Out Stout, and Black Rye IPA sold in the Thompson Okanagan, and Vancouver & Gulf Islands.

//Black Cloud Pinot Noir 

Black Cloud will donate $1 from each bottle of wine sold across BC in retailers, restaurants, and through their online store.

//TH Wines

TH Wines will donate $1 from each bottle of 2015 Rosé sold on Vancouver Island.


Licensees click here to order, or read about producers here. In store signage available to support displays.